2020 Fall Market Recap - Welcome

In October we wrapped another amazing Fall High Point Market at Rowe Furniture, and as always, it was a real inspiration for next season and beyond! In many ways, Market looked drastically different this year, but we also celebrated many exciting developments including new launches and future giveaways. Even in the midst of these unprecedented times, we are all finding new and creative ways to move forward, and it was a wonderful feeling to join together with all the High Point exhibitors in making this an unconventional but inspirational market season. We’re so proud of all the work our team has done to share our new programs and intros with the world, and can’t wait to share them with you now!

Our Rowe retailers and designers are part of our family, and we’re always engaged with what they have to say. Though we may not have been able to check in with as many of our Rowe family members this time around at market, we collected some of the most inspiring quotes from our designers about why they love Rowe in our Fall 2020 Designer Favorites lookbook. Along with our hand-picked selection of the most beautiful Rowe & Robin Bruce design moments we spotted this year, it’s packed with inspiration from virtual cover to cover.

Check out what the designers are saying HERE at our Designer Favorites lookbook!

Our showroom is dressed to impress and bursting with new inspiration this season, from our latest fall introductions to the hottest design trends we’re exploring right now. Our design team is currently loving warm neutral and earth tone colors paired with heavy textured fabric constructions. These combinations are returning to the design world in a big way, but with a fresh and modern approach that creates the perfect balance of coziness, nostalgia and style. Look for more from this substantial, organic-inspired aesthetic from Rowe next season and beyond!

One of our most exciting new programs this year was the introduction of our Breathe with Boden campaign, as part of our ongoing EcoRowe initiative. Breathe by Milliken® fabrics are a collection of unique, eco-elegant performance fabrics, sustainably designed using natural or recycled fibers and a remarkable plant-based liquid repellent. Breathe fabrics are pre-washed and shrunk for a soft, breathable touch, ideal for both slipcovered and fully upholstered products. Our partnership with Milliken is perfectly aligned with our eco-conscious values at Rowe, just as the Breathe line of fabrics is perfectly matched with our laid-back Boden Sofa. Our Boden Sofa delivers relaxed, organic elegance in a perfectly tailored slipcover style that suits every aesthetic. As part of our #BreathewithBoden giveaway, we were thrilled to share this amazing sofa with two lucky winners that entered at a participating Rowe retailer in October. Congrats and thank you to all who entered!

Madeline Sofa

Of course, no market season would be complete without our signature My Rowe Design campaign, and Fall 2020 offered a truly stunning showcase of design talent! Featuring the work of designers Raili Clasen (RailiCA Design), Max Humphrey and Laura Umansky (Laura U Design Collective), they drew inspiration from a wide range of sources to present their unique perspectives on our custom styles. Raili created a relaxed yet stylish haven inspired by an East Coast meets West Coast mentality, juxtaposing whites and neutrals with bold graphic elements and pops of bright color. Max envisioned an updated version of a classic “wild, wild Western” hotel lobby, bringing together rich textiles with a touch of gold for a look that’s rustic yet upscale. Laura’s space offered global inspiration in an eclectic yet curated style, reflecting her signature bold aesthetic that delivers a dash of drama.

Click to view the Fall 2020 My Rowe Design Lookbook!